Best Tips For Copywriting

SEO Copywriting: 17 Powerful Keys (Updated for 2018)

Knowing Search engine optimization is fantastic.
Knowing Copywriting is great.
However, When you're able to do BOTH?
That's When you're able to slap an "S" on your chest...
...since You are going to be unstoppable.

And Now I have something which will make you feel like you have SEO superpowers:
17 Insanely actionable SEO copywriting tips which you can use at the moment.
Notice: This post was initially published in 2015. I recently gave it a much needed update. I also added a bunch of new tips that I learned. Enjoy!

When Someone lands on your website from a search engine, just two things can happen:
They Either leave away...
...or They stick around.
And When people stick on your page like superglue, Google believes:
"This Is a great page. Let us give it a rankings boost."
But When folks leave your website like a sinking ship...
That's If Google drops you like a rock.

The bottom line?
If You want higher rankings, you NEED to keep people on your website.
How? Bucket Brigades.
Bucket Brigades are words and phrases which keep folks on your webpage.
For Example:
You May notice that I often use short paragraphs which end in a colon, like this:

That is a Bucket Brigade.
However, What are Bucket Brigades, precisely?
Bucket Brigades are an old school copywriting tactic that were initially designed to keep people reading revenue letters.
I've Accommodated Bucket Brigades for SEO content and the outcomes are, well, mad.
In Reality, here's Backlinko's average time on webpage:

Yes, That's 4 minutes.
A Great chunk of the above-average Time on Page is due to the simple fact I scatter Bucket Brigades into each article.
Now It's time for me to explain to you how to utilize Bucket Brigades to enhance your Time Page:
First, Locate an area in your content where a person's likely to hit their browser's "back" button...
...and Include a Bucket Brigade.
Start Together with your intro.
Here is An example where I utilized two Bucket Brigades within my intro:

(By The manner, the Time On Page for that post is over 5 minutes):

You Also wish to use Bucket Brigades in the middle of the content.

Bottom Lineup: whenever you have a section where somebody may get bored and leave, add a Bucket Brigade.
You Can create your own Bucket Brigades...or you'll be able to use these tried-and-true Bucket Brigade classics:

And -- bada bing, bada boom -- you are set.

A While ago I published a article called, "Why Google Hates Your Website (Hint: It's Something to Do With TrustRank)":

With This post I decided to go after a keyword my opponents would not bother targeting...
...even Even though it will get a decent number of searches.
What Was the key word?
"Google Hates my site"
Believe It or not, I didn't pull this key word from thin air.
I Chose this keyword because I saw A LOT of people in SEO forums saying things such as this:

And If folks post something in a forum, you can bet your ass that they also hunt for the identical thing in Google.
So I decided to utilize a variation of that keyword in my article:

Today, Besides rank #1 for my goal key word ("Google TrustRank")...

...when Someone searches for "Google hates my site" (and other variations of the search), I show up in the top spot:

How Do you use this technique for more traffic?
First, Optimize your webpage exactly like you usually would (should you need a hand, look at these 14 advanced on-page search engine optimization strategies).
But Before you hit "publish", scan forums to get words and phrases people tend to use on your topic.
For Example, let us say your main key word was "organic vegetable gardening".
You'd search in Google with inurl:forum + "organic vegetable gardening":

This Will produce a bunch forum threads around that subject:

Skim The first few threads that you discover.
When You see a term that looks like a fantastic match...

Skim The first couple of threads that you find.
When You find a term that seems like a fantastic match...

...search That term Google:

If A good deal of results pop up (like for this instance), add those words and phrases to your post.

And You are all set.

After You have added a few Bucket Brigades, move onto strategy #3...

Now's Super-smart Google doesn't care how often you cram a key word in your article.
Instead, It pays close attention to Latent Semantic Indexing (LSI) keywords. (LSI Key words are a fancy method of saying: "synonyms and closely associated words")
And These LSI keywords help Google understand what your page is all about.
For Example, let us say that you write an article optimized around the keyword "cars".
How Does Google know if your page is about:

• Cars the Automobile
• Automobiles the film
• The 1970s rock band (with horrible hair)
• The Canadian Aviation Regulations (CARs)

The Answer? LSI key words.
For Example, if Google sees a page with LSI key words like this...

...that they Understand the page is about the cars you drive.
But When Google sees a webpage such as this...

...they Know it's about Cars the movie.
So How do you add additional LSI key words into your content?
I'll explain with an example:
Let's Say your keyword was "playstation RPGs".
First, Search for this keyword in Google:

Then, Scan the page for bold phrases and words which are not the keyword you just typed in.
Here Are some examples from Google's first page:

See Just how Google bolds words like "Final Fantasy VIII" and "PS1"?
This Means that Google believes those terms VERY much like the key words you searched for.
(In Flip side, LSI key words)
Finally, Scatter these bold terms into your content...

...and You are prepared for secret #4.

Bold promise? Definitely.
But Remain with me.
What's The big secret I am talking about?
Produce Your keywords.
I will explain.
If You search for your brand in Google, you probably rank #1.

You May not have thought about it, but your brand is a keyword...
...a Keyword that you automatically rank #1 for.
But why stop there?
You Can create boatloads of extra organic traffic when you also brand your strategies and techniques.
For Case in point:
You've Probably heard about The Skyscraper Technique, my 3-step formula for getting more organic traffic to your site.

Because I branded my approach "The Skyscraper Technique", I finally have a pipeline of additional visitors coming to my website everyday.
In Fact, based on Google Search Console, the key word "Skyscraper Technique" gets 1,093 searches per month:

Since I rank #1 for that keyword (and look in the response box) , I get the lion's share of these 1,103 clicks:

Bottom Line?
Whenever You build a unique strategy, tactic, or strategy...
...make Sure you slap a branded title on it.
When You do, you'll get a bunch of additional organic traffic.